Pop Media: Digital content at scale

Pop Media: Digital content at scale

Challenge:

Pop Media is using generative AI to revolution the production of digital content at scale. Automating the production of text, images, audio, and video was only the beginning.

Solution:

In collaboration with Cinco, Pop Media embarked on a transformative journey to identify and automated 7 scaling challenges designed to make the company world-class in its field. The solution involved:

• AI-based generation of new story pitches.
• Automated production of text, image, audio, and videocontent using only generative AI.
• Automated distribution of content to more than 80unique channels.
• Storage and tracking of house-owned and licensed media.
• Identification of cross-promotional opportunities.
• Multi-platform content performance monitoring
• Prescriptive recommendations to optimize new storypitches and distribution

Results:

As Pop Media continues to grow, it is poised to become an early leader in automated digital publishing, driven by its ability to publish digital content at scale while solving a multitude of associated scaling challenges.

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